National Geographic : 1960 Apr
NEW-75 hp, 89.5 cu. in. displacement with 4-cylinder economy NEW-streamlined, faster lower unit NEW-outboarding's first automatic choke NEW-more power per pound-weighs less than last year's V-50 NEW-amazing quietness, for all its power NEW-improved hydraulic shock absorbers NEW-choice of propellers-no extra cost New Super Sea-Horse V-75 meets Johnson of the 1920's, still in use today MORE PEOPLE OWN JOHNSONS THAN ANY OTHER OUTBOARD MOTOR There's nothing newer on the water than the Sea-Horse V-75: new speed the whole family will enjoy, new power to make even a loaded cruiser feel frisky as a run about. One thing, however, is not new in this sleek V-75. It has the same rugged dependability that's been built into every one of more than two million Johnson motors. Johnson has made more outboard motors than anyone else-and more people have chosen Johnson than any other make of motor. Johnson dependability has been a by-word among boatmen throughout the world for over thirty years. You'll find it in seven ex citing new 1960 Sea-Horses, 3 to 75 hp, now on display at your Johnson dealer's. He's listed under "Outboard Motors" in the Yellow Pages. Prices start at $160, f.o.b. factory, subject to change. FREE1960 SEA-HORSE CATALOG! See your dealer or write Johnson Motors, 789 Pershing Road, Waukegan, Illinois. (In Canada, Peterborough, Ont.) Div., Outboard Marine Corp. FASTESTMOVING SEA-HORSE ever launched. New Johnson Super Sea-Horse V-75 gives speeds over 40 m.p.h . on many boats. Priced at $895, electric starting included.