National Geographic : 1960 May
Treasured beyond all other gifts The joy of sharing seasons as they pass . . . deep feelings that are often beyond words . . . are best told by a diamond gift like this. Its loveliness is legendary, its beauty time less, its quality unmatched. "A diamond is forever." This year, let a diamond make memorable that special anniversary, or important birthday, a debut, the birth of a child, or any significant event. 2 carat, $175 to $590 1 carat, $500 to $1545 2 carats, $910 to $4545 3 carats, $2175 to $8635 Color, cutting and clarity, as well as carat weight, contribute to a diamond's value. A trusted jeweler is your best adviser. Prices shown cover range of quotations in January, 1960, by representative jewelers. Prices vary widely according to qualities offered. (Federal tax extra.) De Beers Consolidated Mines, Ltd.