National Geographic : 1957 Oct
Treasured beyond all other gifts "Some day" is today.... Remember the first ring you gave her, and how you said that some day, when your ship came in, there would be a greater gift to celebrate your years together ... to mark as only a fine gem can the happy times, the mile stones of a rewarding life? And now, at last, some day is today .... "A diamond is forever." This year, let a diamond make memorable that special anniversary, or important birthday, a debut, the birth of a child, or any significant event. A carat, $235 to $500 1 carat, $625 to $1230 2 carats, $1365 to $3410 3 carats, $2500 to $5910 Color, cutting and clarity, as well as carat weight, contribute to a diamond's value. Atrusted jeweler is your best adviser. Prices shown cover range of quotations in July, 1957, by repre sentative jewelers for their top-quality unmounted diamonds. (Federal tax extra.) Prices vary with top qualities offered. Exceptionally fine stones are higher. De Beers Consolidated Mines, Ltd.