National Geographic : 1915 Dec
Colonel Dixie Plays Santa Claus "I know I can depend upon it" "Oh dad! It is too beautiful for words! Such color, such lovely, dreamy lines, such nestling uphol stery, such gorgeous lamps! I'll just have to pinch myself to prove that Santa Claus and your dear old self are not playing a trick on my fancy." "The only trick in it, daughter, is the trick I played on Santa Claus himself. He, like you and thou sands and thousands of others, admires cars on their superficial appearance. "Every motorist should go further, as I did, and investigate the ignition system, which is the most vital detail of any automobile. I would not tolerate his 'just as good' argument for a cheaper system, but insisted upon magneto ignition makes the DIXIE Magneto 20th Century Ignition "I know I can depend upon it-you'll be safe with it. I'll not have "'"""g to worry when you are touring or shopping, because DIXIE ignition is a guaranteed ignition certainty." SPLITDORF ELECTRICAL CO. Newark, N. J. "Mention the Geographic-It identifies you."