National Geographic : 1920 May
WHEN ELEVEN YEARS OF AGE THE BOY WHO PEGGED SHOES" FREQUENTL HAD TO WHEEL LEATHER AND OTHER MATERIALS FROM TOWN IN A BAR ROW, A DISTANCE OF ABOUT TWO MILES FOR MEN AND WOMEN BEGAN MANUFACTURING WL $T.O $8.O VW.L .DOUGLAS NAME AND THE RETAIL PRICE IS PLAINLY STAMPED ON THE TOLES OF EVERY PAIR OF SHOES BE RE THEY LEAVE THE FACTORY. THIS PROTECTS THE WEARER AGAINST HIGH PRICES AND UNREASON ABLE PROFITS ,OUve 9.o_o D/*.o' JULY 6 LAS ITHOLDS TS SHAPE $9.2 & $10.2 SHOES BOYS' SHOES $4.50 $ 5.00 $5.50 W.L.Douglas shoes are sold through 107 of our own stores direct to the wearer at one profit. All middlemen's and manufacturing profits are eliminated. W.L.Douglas $9.00 and $10.00 shoes are absolutely the best shoe values for the money in this country. W. L. Douglas name and the retail price stamped on the bottom guarantees the best shoes in style, comfort and service that can be produced for the price. Stamping the price on every pair of shoes as a protection against high prices and unreasonable profits is only one example of the constant endeavor of W. L. Douglas to protect his customers. W. L. Douglas name on shoes is his pledge that they are the best in materials, workmanship and style possible to produce at the price. For twenty-six years it has been our practice to sell W. L. Douglas shoes in our own stores with only one profit. This has saved the wearers millions of dollars. r'he quality of W.L Douglas product is guar anteed bymore than40 years experience in making fine shoes. The smart styles are the leaders inthe fashion centers of America. They are made in a well-equipped factory at Brock ton, Mass., by the highest paid, skilled shoe makers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes for the price that money can buy. The retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. W. L. Douglas shoes are for sale by over 9000 shoe dealers besides our own stores. If your local dealer cannot supply you, take no other make. Order direct from the factory. Send for booklet telling how to order shoes by mail, postage free. CAUTION.-Insist upon having W. L Doug- President las shoes. The name and price is plainly fj .,W.L.Douglas Shoe Co., stamped on the sole. If it has been changed / AL-V84 130 Spark Street, or mutilated, BEWARE OF FRAUD. Brockton, Mass. "Mention The Geographic-It identifies you"