National Geographic : 1922 Aug
Start a Buying Contagion for Your Product-Mr. Executive DVERTISE it intensively to the SOLID FAMILIES-the Leaders in every community who are the basic structure of local prosperity. They constitute the backbone of the Nation as well as of your perma nent market. They have real stakes in their country and positions of influence which they are too wise to risk by loose thinking, frenzied talk, or foolish buying. Your local distributors will tell you that they are the key customers with stored-up cash-power and ample credit. Because they are looked up to in all things, what they buy and recom mend inevitably starts buying contagions among their extensive personal following. How to Reach the Solid 700,000 The Geographic Magazine reaches 700,000 of these Solid Families-groups much like your own family in solidity, tastes, needs, and buying ability. They, too, are the deciding factors in local styles and standards. You know how your own family reacts in confidence and interest to The Geographic. Multiply your reaction by 700,000 solid families and you get the sales-producing power The Geographic puts behind products of merit. Those hundreds of thousands of homes know the high standards of integrity necessary for advertising admission to The Geographic and are correspondingly responsive-amazingly so. Make your own test in any town where you really know human values, or against a list of your prime prospects anywhere. Then let us show you results of such tests in other communities and submit expressions from our advertisers of the selling power of The Geographic. The National Geographic Magazine Washington, D. C.