National Geographic : 2011 Dec
FINDING ROOM FOR IMPROVEMENT, EVEN IN THE MOST CROWDED OF PLACES. Copyright © 2011 DuPont. All rights reser ved. Mo Mre e tha h nhalfofthe e ewo w w rld's population o lives in cities e today. Not only will this trend iincrease, so ow will th t e challenges it presents. Working with gover ernments, corporations and organ niz i ations, DuPont is he h lppingg g g to ssha h ape p the ew w wayy ayy aw we epr pr prot o ot oec ec c etou ur gr g owing urban po p pulation with sc s s ientific 70% Within the next 40 years, 70% of the world's population will live in cities. As that number grows, so do our challenges. 1,000 By 2015, DuPont will introduce at least 1,000 new products or services designed to protect our population.