National Geographic : 1965 Dec
What in the world does a Buick owner move up to? Some people think owning a Buick is all a man could wish for: there's no place left. Have you forgotten the ultimate Buick? The 1966 Buick Electra 225? This is the best of everything Buick. Like all Buicks, it's the tuned car. (We're not talking about simply tun ing an engine. We're talking about the tuned car which you get only from Buick.) That means it's a masterful blend of all the elements that make a great car greater. Performance. Styling. Ride. Handling. This is what we mean: The styling is tuned to your needs: rich, impressive, slightly stately. The ride is tuned to your comfort: smooth, silent and beautifully controlled over all kinds of roads. The performance of the Electra 225 is tuned to the spark in you: it can be sedate, but it will never be stodgy. What keeps some Buick owners from moving up is, frankly, the price. It might not be big enough. But who in the world has to know that you can save some money and be astonishingly impressive at one and the same time? Besides, being sensible about price is the kind of thing that makes successful people successful. After all, any body can buy the most expensive car. What takes talent is buying the best. 1966 Buick. The tuned car.