National Geographic : 1965 Dec
Over a year ago, Eastman Kodak invited Bell &Howell to Rochester to hear some great news. We haven't had a full night's sleep since. The news: Kodak's remarkable Super 8 home movie film. The breakthrough: Super 8 comes preloaded in its own cartridge. You just slip it into a movie camera and shoot. So for over a year now we've been staying up nights perfecting an all-electric Super 8 camera to slip it into. It's ready. Drop in the cartridge, and you've not only loaded the camera, you've also set the film speed and filter. Instantly. What more could you ask for? A powered zoom? We've included one. Plus the most sensitive electric eye around. And a new kind of precision lens system. Sure we could have left all that out and still designed a perfectly decent Super 8 camera. Without ever missing a 5 o'clock whistle. But we knew you'd take better movies with a Bell & Howell photographic instrument. And you can't make those with one eye on the clock. Zoom out. Bell & Howell builds photographic instruments a little better than they really have to be. zoom in.