National Geographic : 1968 Apr
LET US BE YOUR INVESTMENT INFORMATION CENTER 17 reasons why Merrill Lynch is uncommonly qualified to be your Investment Information Center The principal secret of success in investing today is informa tion. That's why we spend more than $5 million a year to col lect, analyze, and distribute it. Scan these 17 reasons why people invest through Merrill Lynch -the sum of which, we believe, makes us superbly qualified to be your Investment Information Center. Then write for our free 40-page booklet with all the reasons why more people use Merrill Lynch than any other broker in the world. 1. Merrill Lynch has the big gest Research Department of any brokerage firm -a staff of 300, including specialists and analysts covering all major in dustries. You can get our fac tual reports and buy-sell sug gestions on thousands of com panies. Free. 2. Merrill Lynch has 310,000 miles of private wire. It en ables us to speed investment information to you from many parts of the world. And to han dle your orders quickly. (Our monthly phone bill can run to a million dollars!) 3. Merrill Lynch operates its own newswire. It pumps out 60,000 words of investment in formation bulletins a day news of dividends and new products, market action, latest Research findings. You can walk into any Merrill Lynch office and watch the news unfold, practically as it happens. Mer rill Lynch also issues financial news reports four times daily to passengers of nine airlines. 4. Merrill Lynch is the only broker able to give "instant"~ reports on 3,700 stocks. Your Merrill Lynch account execu- Write for free 40-page booklet. tive has an amazing electronic network at his disposal. Called QRQ, it enables him to get you our up-to-date, 100-word re search appraisals and opinions on stocks merely by pressing a few keys. Speed varies accord ing to the load on the circuits. Fastest time: 9 seconds. See how your favorite stock shapes up. You may break the record. 5. Merrill Lynch makes no ser vice charges. All information is offered free. If you like, Mer rill Lynch will hold your secu rities in its vault, insuring them against fire and theft-free. We'll also clip your coupons, collect your dividends, and is sue a monthly statement show- ing exactly how your account stands - free. 6. Merrill Lynch charges the lowest commissions allowed by any exchange. For example, the minimum commission per mitted by the New York Stock Exchange on the purchase or sale of 100 shares of stocks worth $1,000 is $17. Merrill Lynch commission: $17. On over-the-counter transactions, Merrill Lynch charges no more than the equivalent of a mini mum N.YS.E. commission. 7. Merrill Lynch's assets total more than $1 billion. As a mat ter of policy, the firm's capital position has always exceeded requirements of the N.Y.S.E. Our present net capital - over $198 million-exceeds that of any other broker. 8. Merrill Lynch has more "men on the floor" than any other broker. Merrill Lynch has fif teen men to cover the nearly football- field -size floor of the N.Y.S.E. They are strategically placed at nine locations so that no one man has to walk more than about 25 steps to execute orders. Merrill Lynch is also able to channel orders from any of its 170 world-wide offices, elec tronically, direct to its floor brokers' booth nearest the spot where your stock is traded. This combination of elec tronics and number of floor brokers means that, on almost any active stock, Merrill Lynch can offer you fast executions.