National Geographic : 1969 Nov
POLAROIDs) The electronic timer beeeeeeps. hand jiggles, you don't have to worry. The pictures are always razor sharp. You'll never have to use another flashbulb (so you'll never run out of them!). Let's say you're having a party. You take 40 pictures. One last shot? Plug in for 15 minutes and you can shoot another pack. 1/1000th of a second exposure makes possible spontaneous flash pictures. Plug it in for an hour, it's recharged. When you're not using it, just keep the flash unit plugged in, like your electric toothbrush. Best of all,The 360 gives you the freedom to shoot when the moment is right. You'll get perfectly exposed shots, indoors or out. This remarkable strobe light is par ticularly kind to flesh tones. Outdoors, the sophisticated electric eye and electronic shut ter system will read the light and set the exposure automatically. You won't waste any more pictures because of poor tim- W ing.~You set the timer correctly and let it worry. No flashbulbs ever. Electronic flash shoots up to 40 pictures, recharges on house current. One fascinating feature will give you an inkling of the inge nuity that went into this camera. In the timer, the shutter and the flash unit are circuits containing transistors, resistors, and other electronic components. Each would normally fill a space as large as a deck of cards. InThe 360, they have been reduced to tiny chips of plastic-covered silicon less than 1/32 of an inch square, about the width of a pencil point. This Polaroid Land camera has a Zeiss Ikon range- and viewfinder. Triplet lens. Four film-speed settings. Two expo sure ranges for color, two for black-and-white. It can take Polaroid camera attachments for close-ups and portraits. It has a tripod socket. And instant pack-film loading. This most distinguished of Electronic circuits reduced from the size of a pack of cards to the size of a pencil point. the Countdown Cameras, the finest camera that Polaroid has ever produced, is in the stores now. See it and hear it.