National Geographic : 1913 Dec
Special Display Waldorf-Astoria Hotel Turkish Room 1 Jan. 3-10 Exhibited also at Grand Central Palace Auto Show Jan. 3-10 The Car that Sets the Fashion In the making of Society's vehicles-from the . to win the immediate emulation of other makers. stately coach of 60 years ago to the finest Elec- No monarch's equipage was ever built tric of today, Rauch & Lang productions have with such painstaking skill, or with greater always set the fashion in each successive era. concern for the perfection of every detail. That Particularly is this true of this year's Rauch is why the output of the Rauch & Lang Electric & Lang Electric, the first electric in America is always limited, and why it has always been to embody the Straight Type, Top-Mounted Society's chosen car. Worm Drive. The superiority of the worm- Any Rauch & Lang agent will gladly dem drive method of propulsion is so pronounced as onstrate. THE RAUCH & LANG CARRIAGE CO., 2217 West 25th Street, Cleveland New York, 1800 Broadway; Cleveland, Superior Avenue; Minneapolis, 1207 Harmon Place; Kansas City, 3501 Main Street Three Types of Control: Front-Rear-Selective Dual Select the position from which you desire to These features and the top mounted worm drive are exclusive to Rauch & Lang Cars drive according to the number of passen- and, as well as the design of the car and gers. Controls and Brakes are automatic- other details of construction, are fully cov ally interlocked by merely turning front ered by United States patents granted seat to natural position required and pending. by driving conditions. "Mention the Geographic-It identifies you."