National Geographic : 1952 Sep
BEAUTY AND FUNCTION. The Plymouth, like all Chrysler Corporation cars, is styled not by body designers alone, but by engineers, production men and designers working together. From the finely-appointed interior to gleam ing finish, it is designed and engineered to give superlative transportation. WHAT'S THE BEAUTY SECRET OF CHRYSLER-BUILT CARS? A car need not be four wheels, a body and an engine lumped into any shape that designers please. It can be a graceful mechanism, the form of which is chiefly determined by function. This is the practical principle that underlies the building of every Plymouth, Dodge, De Soto and Chrysler. A plain example is the beautiful flowing lines of the roof on a Chrysler-built car. Chrysler engineers and designers consider the passengers' needs-the space for sitting, the depth of seats, the clearance between head and roof. All this is function. The graceful outer form then follows. This approach to design produces cars which are rightly pro portioned, handsome, and eminently suited to your purposes. CHRYSLEI CORPORATION engineers and builds PLYMOUTH, DODGE, DE SOTO, CHRYSLER CARS & DODGE TRUCKS Chrysler Marine & Industrial Engines * Oilite Powdered Metal Products * Mopar Parts & Accessories Airtemp Heating, Air Conditioning, Refrigeration * Cycleweld Cement Products BEAUTY AND SPACE. Wide seats, and ample head room in this De Soto. Extra space inside, no extra bulk outside. BEAUTY AND VISIBILITY. Note how much glass area this Chrysler has all around. Visibility blends with beauty, too. BEAUTY AND COMFORT. Seats in this Dodge, as in all Chrysler-built cars, are chair height. And the whole interior is harmoniously and fashionably designed.