National Geographic : 1970 Oct
The Continentals: the final step up. In this world, there are those who demand something beyond conventional standards of prestige and luxury. That's why there are the Continentals. Automatic temperature control is standard. So are Michelin steel-belted tires and a full com plement of power features. Sure-Track, the com puterized anti-skid braking system, is standard on Mark III, optional on Lincoln Continental. At trade-in, a Continental can prove to be a clever investment. In fact, based on recent NADA average wholesale prices, Continental Mark III returns more of its original manufac turer's suggested price resulting in the highest resale value of any luxury car built in America. One drive will convince you that Continental is more than just another luxury car. These are cars apart and above. At the top of the class.