National Geographic : 1970 Oct
In Lexington, Mass., there's a service station of the people, by the people and for the people. Lexington, Massachusetts, is rich in colonial history. 200 years ago, the great and near great swept through Lexington. Men like George Washington, Benjamin Franklin, Samuel Adams and John Hancock. And on practically every corner stands a landmark, or a famous colonial home. The Hancock-Clarke house built in 1698. The old Monroe Tavern on Massachusetts Avenue, where George Washington was wined and dined in 1789. The people of Lexington are deeply committed to their heritage. And, needless to say, they wanted to preserve it. Thus, when Shell arrived in Lexington to redesign a service station, some questions were raised. The people feared a station that would be a complete contradiction to their community. Its character and its history. But their fears were unnecessary. Shell engineers submitted a number of pleasing designs to the town's Historical Architectural Board. And the people on the Board selected one. The result: Shell has a thriving, attractive station. With a portico and a quaint belfry. And the people of Lexington have a station that blends in with the town's history and its scenery. Shell, as a company, is committed to enhancing the environment. Not detracting from it. That's why our new stations are specifically designed to blend in. Older ones are remodeled. Dilapidated ones, torn down. And station clutter, such as banners and pennants, are outlawed. Shell wants to keep America the Beautiful... beautiful.