National Geographic : 1980 Jun
"I got the paint that beat the Weatherbeater. Olympic Overcoat outweathers Sears Weatherbeater. That's what 94 out of 100 homeowners concluded when independent researchers asked them to compare weathered samples of both brands. After examining white and red samples of each, most picked Overcoat as the one that looked better longer. Here's what they said about Overcoat: "Fresher looking." "Less wear." "Less fading." "Looks newer." Samples viewed were unlabeled and had been weathered for two years on the coast of Florida where the combination of ultraviolet rays, salt air and moisture create extra severe weathering conditions. Read the facts about the paint that beat the c Weatherbeater at your Olympic dealer. It's all the evidence you'll need to buy Overcoat. Olympic Overcoat Tests were conducted by D.L . Laboratoriesof New York City.