National Geographic : 1970 Jun
In19o9,we startedteaching people how to do more about disease than die from it. ___ At the turn of the century, an appalling number of people died from diseases which, even then, were either preventable or curable. Since many of them were insured by Metropolitan Life, we had a chance to study their death certificates. Which led us to discover something even more appalling-the number who died without a doctor in attendance. So we started a visiting nurse service for our policy holders and their families, to fight the spread of disease with the spread of medical knowl edge. By 1952, we'd made over 100 million house calls. By 1953, Visiting Nurse Associations had taken over from us in the field of nursing. Leaving us free to tackle other problems in the field of health. This year, for example, we're working with a large med- ical center to investigate ways of holding down the cost of medical care, without cutting down the personal attention a doctor gives his patients. As a life insurance com pany, we want people to live. And as human beings, we want even more for them to live in health. W Metropolitan Life We sell life insurance. But our business is life.