National Geographic : 1971 Feb
r $42130 damage. Because all bumpers are not created equal Photo and repair estimates from I.I.H.S. Left Car Replacerear bumper, lower valance, back bars, filler panel Repair rear body panel and lock support, straighten Repairquarter panel outer L, straighten Repair deck lid, straighten Replace tail lamp lens (3) Paint as necessary SUBTOTALS TOTAL Parts Labor $ 64.65 $ 14.00 7.00 24.50 35.00 15.90 3.50 9.00 31.50 $ 89.55 $115.50 $205.05 Right Car Parts Labor Replace front bumper, lower valance, back bars, filler panel $ 76.00 $ 24.50 Replace grille assembly and necessary parts 32.05 2.80 Repair hood, replace molding and lock panel 14.20 9.10 Repair radiator core support, straighten 7.00 Repair and align front fenders 14.00 Replace headlights and molding 8.50 5.60 Paint as necessary 5.00 17.50 SUBTOTALS $135.75 $ 80.50 TOTAL $216.25 COMBINED TOTAL BOTH CARS $421.30 Why can't all auto bumpers be the same height above the road? Wouldn't it be better if the other guy's bumper lines up with your bumper-instead of with your headlights or trunk? And wouldn't it be better if bumpers could take bumps? Today's bumpers can't. Instead of absorb ing the jolt, they just pass it on back to the auto body. In test crashes conducted by the Insurance Institute for Highway Safety, 1970 cars suffered an average of well over $400 damage in front-to-rear crashes at ten miles an hour. Ten miles an hour-that's jogging speed! A bumper that can survive even a 5 mph front and rear test barrier crash without damage could take a bump that will save American drivers up to $1 billion a year. That's the fastest way we know to cut insurance rates-and we're ready to cut them. When they change the bumper, we cut collision insurance rates 20%. Allstate is offering to give a 20% discount on collision insurance for any car the manufacturer certifies, through independent tests, can take a five-mile-an-hour crash into a test barrier (front and rear) without sustaining damage. There are no makes or models of automobile that qualify today. But there are experimental bumpers that do the job. They've been tested and they work. If you want better bumpers, fill in the coupon. We will make your wishes A a known-where it counts. Allstate Insurance Companies, Northbrook, Ill. In a few states where rates are standard, discounts cannot apply. However, use of shock-absorbing bumpers could lower standard rates. ............................................... Safety Director Allstate Insurance Company Northbrook, Illinois 60062 I want new cars to have bumpers that can take bumps-and bumper heights that match. The sooner the better. I support your efforts to get a National Highway Safety Standard for cost-saving S bumpers. Name S Address City State Zip Let's make driving a good thing again.