National Geographic : 1971 Mar
Ifyou owned afarm in 1931, this could be the best thing that ever happened to it. This could be the picture of the end of a lifetime's sweat and hopes and dreams. It could also be a picture of the beginning of their ful fillment. It could depend on wheth er or not the mortgage on the farm was held by Metropolitan Life. In 1931, we figured that be tween the winds, the floods, the droughts, and the Crash, farmers had enough problems without us adding to them. So instead of throwing good farmers off their land, we rented it back to them. We showed them how to build up their worn-out soil. We finished repairs they never had the cash to start. And, in the process, we helped them make enough money to buy the land back outright. Since then, the farmers have done even better under their own management than ours. But still, we've been help ing farmers and ranchers to the tune of more than a billion dollars' worth of loans. And some of that help is going to grandchildren and great-grandchildren of the men whose 1,648,000 acres of farmland might otherwise be wasteland. W Metropolitan Life We sell life insurance. But our business is life.