National Geographic : 1971 Jun
Cans. Bad Guys or Good Guys? A can is a nice thing when you want a soda or a beer. But it doesn't do much for a landscape or a highway. We know that better than q anyone because we make cans. So here's the story. Both sides. Cans are bad guys. Cans are all over the streets and highways. Cans cause litter. Cans are bad guys. Returnable bottles were better. Return to returnables. Cans are bad guys. You use them once and throw them away. They can't be recycled. Cans are good guys. Out of all the litter on the streets and highways, over 83% isn't cans. Still, somebody has to do something. So we've been working with people who are developing a fantastic machine that can actually pick the litter off the roads. We call it the octopus. One more thing about litter: Please don't. People litter. Not cans. Cans are good guys. The can is one of the safest, cleanest, cheapest containers ever invented. If we return to returnables, prices will go up. Because everything is set up for non returnables, and it will cost money and jobs to change it. Besides, people don't return returnables. That's why cans happened in the first place. Cans are good guys. We've already set up recycling centers for used cans. (All used cans. Steel and aluminum. Beer and soda and food.) More are coming. This costs us money, but it doesn't cost you anything. You bring us the cans and we'll recycle them. We know it would be easier and better if all you had to do was throw your cans in a garbage pail. So we're supporting the development of automated machines that can pick cans out of the rest of the garbage.And we hope that eventually every can in every city will be recycled and used to make new cans. You won't see it tomorrow. But you will see it. We promise you that. We have more to lose than you do. The Can People We care more than you do. We have to. The Can People: American Can Company, Continental Can Company, National Can Corporation, The Heekin Can Company.