National Geographic : 1971 Jun
Surprising Cadillac. It turns out to be as practical as it is beautiful. You know it well-this one side of Cadillac. For this is the Cadillac you see. The Cadil lac that delights you with its form and grace, year after year. The Cadillac of unques tioned styling leadership. The Cadillac that says elegance, prestige and luxury. The Cadillac of lasting beauty. This is the Cadillac most people bring to mind when you mention the world's finest automobile. But there is another side of Cadillac that may not be as well known-yet it is every bit as impressive. For this is the Cadillac that puts the emphasis on beautiful engi neering. The Cadillac of reliability and con venience. Driving peace of mind. The Cadil lac of lasting value. Take something as basic as front bumper guards. They do a lot more than look good. So much more that Cadillac makes them standard on all models. We do because, with their rubber impact-absorption inserts, they help prevent damage in parking. And what could be more practical than the host of safety features that are an in tegral part of every new Cadillac? From side guard beams to the energy absorbing in strument panel and steering column. From dual-action safety hood latches to easy-to use seat and shoulder belts. Or consider the fact that Cadillac's 472 cubic-inch engine not only operates effi ciently on regular gas, but also on no-lead and low-lead gasolines that reduce exhaust pollutants. Shown opposite is the 1971 Sedan deVille. Whichever Cadillac model you drive, be sure to use your shoulder/seat belts. Or look at the practical side of the many other features available to you. Like Auto matic Cruise Control that enables you to preselect your road speed with the touch of a finger. Or the Tilt and Telescope steer ing wheel. It adjusts for both height and reach for driver comfort and convenience. Yet many of Cadillac's practical advan tages are simply the result of superior Cadil lac craftsmanship. Engine cylinder walls, for instance, are among the most precisely honed in the industry, accounting for Cadil lac's outstanding oil economy. And then, there is Cadillac's resale record. It is a fact that a Cadillac traditionally returns a larger proportion of investment than any other car built in the land. One of the most appreciated new Cadil lac luxuries available is the lamp monitoring system that tells you whether your head lights, rear lights and turn signals are func tioning properly. The system also includes a warning light that tells you when your wind shield washer fluid is low. So if you add it all up-what you get out of your Cadillac now and what you get out of it when you trade it-you could be in for a very pleasant surprise. A Cadillac is not only beautiful but beautifully practical. It could well be your best car buy. MARKOFEXCELLENCE Cadillac Motor Car Division I.~I The leader . . any way you look at it.