National Geographic : 1971 Jul
Good news about bumpers. All 1973 model cars will have better bumpers, to comply with a new Federal standard. Allstate will cut collision insur ance rates 10% on cars that meet this new standard. The U.S. Department of Transportation recently issued a stan dard that requires all 1973 cars to have bumpers that can take a five mile an hour front-end crash and 2% mile an hour rear-end crash into a test barrier without damage to safety systems. Safety systems include such items as lights, cooling systems, hood latches, fuel lines. This is a fine step forward. To recognize this progress-and help hold down the cost of auto insurance Allstate initially will give a 10% discount on collision insurance on cars that meet the new standard. But, even better bumpers are needed. So here's what we continue to offer: Allstate will cut collision insurance rates 20% for any car the manufacturer certifies, through independent tests, can take a five mile an hour crash into a test barrier, front and rear, without any damage. For some time we have made this offer, and we will continue to makeit . . . for we will continue to be concerned about the big cost of little bumps. A liltf e Let's make driving a good thing again. 5 mph front end damage $331 Insurance Institute for Highway Safety conducted tests on 1971 U.S. standard sedans. Front end crashes at 5 miles an hour av eraged $331. 5mph rearend damage $329 Same tests revealed average damage in 5 mph rear end crashes was almost the same $329. (IIHS photos.) In a few states where rates are standard, discounts cannot apply.