National Geographic : 1971 Aug
IT ALOTC LITLE CAR. Admittedly, Vega isn't as inexpen sive as some little cars you can buy. But we didn't build Vega just to be an inexpensive little car. We built it to be a good little car. And it is. One big reason is Vega's engine. It's a 140-cubic-inch overhead cam with an aluminum block. Very unique. Also very functional: it manages to be peppy and frugal at the same time. There are other things that make Vega a lot more car than most little cars. Like interior room. Vega offers as much room per passenger as many big cars. And Vega comes standard with an amazing array of features not normally found in little cars. For one thing, Vega comes standard with big 10-inch disc brakes up front. And Vega comes standard with foam-filled front bucket seats. And Vega comes standard with side guard beams in each door. And a very refreshing power ventilation system. And even a disposable engine air filter that lasts 50,000 miles-more than twice as long as the old kind. Check Vega out at any Chevrolet dealer's. It's a lot more car than you expected it to be. MARKOFEXCELLENCE Buckle your seat and shoulder belts. It's an idea you can live with.