National Geographic : 1971 Oct
The sterling silver Parker 75 Classic Ball Pen. Give it to someone who's economy-minded. The Parker 75 Classic Ball Pen sometimes overwhelms people who get it as a gift. It looks a good deal more expensive than the $12 it costs. People tend to say "But you shouldn't have." So, calmly point out the economy features of this obviously extravagant pen. Tell the person who gets it that he'll never have to buy another ball pen ever. Because we guarantee this one against defects for the owner's lifetime, or we'll repair or replace it-free. Tell him that the 75 Classic writes better months longer than the ordinary ballpoint-three times longer-and then refills with a cartridge for months more writing. Most important, ask him what price he puts on exasperation. In this area, the 75 Classic costs nothing. It starts writing instantly, and puts down a crisp track at less than four ounces of pressure. That's because the ball in the tip is microscopically textured to glide effortlessly. What price does he put on pleasure? Here's where this pen really delivers. That slim, solid sterling silver case isn't just for show. It gives the pen the proper heft and balance in the hand. He'll write comfortably with it for hours. After you've convinced him what an economical gift you've given him, why not go back to the store and buy another 75 Classic for yourself? After all, you're economy-minded too. SPARKER Maker of the world's most wanted pens The sterling silver Parker 75 Classic Ball Pen or matching Cartridge Pencil, $12. A memorable gift for personal or business friends. Other fine Parker pens to own or give from the $1.98 Jotter Ball Pen to the $150 Parker 75 Presidential Pen.