National Geographic : 1971 Oct
The Oldsmobile Ninety-Eight is more than just plush elegance and a big back seat. As the years go by, you look for something more substan tial in the car you drive. Size and luxury alone become meaningless. So, we offer an immensely comfortable car that is more than big, more than plush. The 1972 Ninety-Eight runs on innovation. It's en hanced by 75 years of Oldsmobile history. It's what you've always wanted in a car, all in one car. Room to stretch. The Ninety-Eight is big. Big engine. Big space. Big com fort. You can carry people, packages, presidents or pets, and still have room to stretch. In comfort. And the trunk is big enough for more than an overnight trip. The seats are soft, the feel is luxury, the windows are easy to raise, to lower, to look out of. There's plush on the ceiling and plush on the floor, and you only know how rough a road is by looking. A soft-spoken engine. Zero to cruising speed is a smooth, effortless movement. Its 455-cubic-inch Rocket V-8 is always ready with the power you need, when you need it. Nevertheless, it runs efficiently, and with lower ex haust pollutants, on no-lead, low-lead or regular gasolines. The Ninety-Eight and security. All the GM safety features have been built into this car. Side-guard beams in the doors, a cargo-guard that sep arates trunk and passengers, a double-steel roof overhead. The Ninety-Eight ride is special, too. Because of Su pershocks, computer-selected springs and other interrelated components, it handles bumps, stiff winds and rough roads with superb ease. Behold....our bumper! The new front bumper ab sorbs minor impacts, but in a new way. It's mounted on spring-steel bars; so it flexes, gives a little, then comes back to position. To make it stronger, the bumper is made of heavier gauge steel, with a protective vinyl insert to guard it from nicks and scratches. Easier driving: standard. What may be extra on many cars is standard on the Ninety Eight. A Turbo Hydra-matic transmission changes gears, power front disc brakes stop you, power steering steers, power ventilation continu ously circulates the air; the Ninety-Eight helps do many things for you. What you want in a car, all in one car. Driving should be a depend able means of moving from one place to another. A car can be a gem of engineering, a big back seat, or simply beautiful. The 1972 Ninety-Eight is all of these. OLDSMOBILE NINETY-EIGHT. QUITE A SUBSTANTIAL CAR.