National Geographic : 1971 Dec
The special joys of owning a Cadillac. There's a certain group of people who would have you believe that there's something very special about owning a Cadillac. They insist that a Cadillac can actually alter a person's life-style by turning the daily chore of driving into a pleasurable experience. These same people claim that the riding comfort of Cadillac is un matched. That the combination of a longer wheelbase and superior sus pension system enables them to drive farther and arrive fresher than they could previously. They maintain that a Cadillac commands respect and admiration wherever they go. They further contend that a Cad illac is just getting nicely broken in when cars they owned previously were ready to be traded. Most of them like to talk about the little things that mean so much in a Cadillac. Little things like front bumper guards to help prevent parking damage. Cornering lights for added convenience when driving at night. And a remote-control left side mirror you can adjust from in side the car. But, if you press them on it, they'll probably acknowledge the fact that it was Cadillac's unmatched reputa tion for quality and reliability that led them to Cadillac in the first place. That a Cadillac means some thing special in driving peace of mind-for themselves and for the people they care for. And they never seem to tire of talking about the lasting value of Cadillac. That Cadillac traditionally returns a larger proportion of invest ment than any other car built in the land. Cadillac owners. There's no more loyal, influential or convincing group ofcar owners anywhere.They make quite a case for Cadillac. Isn't it time you put a little pleasure into your driving? Isn't it time you put 00 yourself behind the wheel of the car of cars? Your au thorized Cadillac dealerwill be glad to arrange for it at your earliest convenience. A word about a special concern of ours. Traffic safety. It's something that Cadillac has always taken seriously. Did you know, for instance, that Cadillac was first to install safety glass, back in 1928? Or that the 1972 Cadillacs incorporate a host of safety [ steel beams in the doors, front-seat head restraints, and many others? We are dedicated to making highway travel safer. You can help, too. 1. By using your seat and shoulder belts. 2. By making sure your car is in good running order. 3. By never driving when you're tired or under the influence of alcohol. 4. By driving defensively. Always assume the other person is going to do the wrong thing. Thank you. MARKOFEXCELLENCE Cadillac Motor Car Division. Shown is the 1972 Sedan deVille.