National Geographic : 1972 Apr
With our help these dolls are making a profit forthese guys in Watts. These guys help manufacture ethnic dolls for the Shindana Toy Co., a subsidiary of Operation Bootstrap. Shindana is a Swahili word meaning "competitor." Chase Manhattan Capital Corporation, a small business investment corporation, invested in this growing company and continues to serve as a financial advisor. Shindana originally received a capital donation from Mattel, Inc., which then asked Chase to join in sponsoring the company. Chase Manhattan and the Bank of Finance, a black-owned bank in Los Angeles, arranged a favorable financing package. The company makes several thousand dolls a week. And sells to such chains as Sears, Roebuck and Co., Montgomery Ward, J. C. Penney, F. W . Woolworth, Alexander's, W. T . Grant, Korvettes, and a variety of big wholesalers. Shindana is a black company competing in an integrated community. And they are competing, as one company spokesman said, "with dignity, pride and without losing our identity." A good motive for change is the profit motive. THE CHASE MANHATTAN BANK 0 1 Chase Manhattan Plaza, New York, N.Y . 10015/Member F.D .I.C .