National Geographic : 1972 Apr
There's ooly one time World Champion Jackie Stewart takes off his Rolex. When he puts on his fireproof underwear. This only happens when the world's premier auto racer dons his famous tartan helmet and climbs into the cockpit of his Tyrrell-Ford. No matter, though. There's scant time to take his eyes off the track when blistering down the straightaways at speeds exceeding 160 mph. The race over, Jackie Stewart's Rolex is right back on his wrist. Our craftsmen are hon ored that a man whose life often hangs on split-second timing picks Rolex for his personal timepiece. Such confidence is not misplaced. Everything about a Rolex brings it to the pinna cle of the watchmaker's art. The Oyster case is m hewn from a solid block of gold or stainless steel. The patented Twinlock wind ing crown screws down onto the case (similar to a submarine hatch) to provide an utterly secure barrier against water and dirt. The Rolex crystal is meticu lously diamond-cut for a micro perfect match with its case. And ingeniously designed so that it actually seals tighter under pressure. (Deep underwater, for instance.) Into this practi cally impregnable case goes the peerless Perpetual movement. Each is made the Old World way. With pride. And patience. By dedicated Swiss watchmakers, heirs to a tradition of excellence. One at a time, the move ments are hand-tuned to T exceptional accuracy. in A gravity-powered rotor (invented by Rolex) means that wrist move ment does the winding, the wearer never needs to give it a thought. Every single Rolex movement is submitted to one of the impar tial Swiss Institutes for Chro nometer Tests for 15 full days of rigid trials. Only on passing does it win the coveted "Chronometer" rating. (Although Rolex accounts for only a tiny fraction of all Swiss watch production, nearly half of all the chro nometer certificates ever awarded have gone to Rolex.) Even so, Rolex' own inspectors then put each one through final tests before giving it their stamp of approval. A lot of work? Yes. But that's what makes a Rolex a Rolex. That's why Jackie Stewart prizes his. And why sportsmen and adventurers are invariably Rolex men. And why Rolex is the official timepiece of Pan American World Airways. And why most of the world's heads of state, men who have scaled the heights, proudly pick Rolex over all others. Rolex. A sign of a special kind of man. You'll feel it the minute you wear a Rolex of your own. Each Rolex earns the recognition it enjoys. You know the feeling. ROLEX he Rolex Oyster Day-Date: a 30-jewel, self-winding chronometer (with day available in 18 languages) 18 kt. gold, $1300 with bracelet #7286. Also in 18 kt. white gold or platinum. American Rolex Watch Corporation,580 Fifth Ave., N. Y, N. Y 10036. Write for free color brochure.Also availablein Canada.