National Geographic : 1972 Jun
Why you need a The picture on the far right was taken by the only camera of its kind in the world. Most camera owners cannot get close-up portraits at all. And those that can need expensive cameras or expensive accessories to do so. The Big Shot gets them. In 60 seconds. For $19.95. Portraits-the kind of pictures you want most. The Polaroid Big Shot Land camera is for close-up color portraits only. That's why it looks unusual-its length gives you the same kind of pictures as studio portrait cameras, or expensive cameras with complicated lenses and attachments. These are the kind of pictures you want most-not only close-ups, but close-ups with rich portrait like colors and lighting. Portraitsthat are hard to mess up. Forget words like "focus set tings" and "exposure' This is the Most cameras can't get close-up portraits. simplest of all systems. To focus, just walk toward your subject until the two faces in the window are one-and press the button. Do not worry about lighting. It is the same, indoors or out. A light transmission panel in front of the flashcube eliminates harsh "flash" contrasts and gives you soft por trait lighting for every shot. There is not even a battery to worry about.