National Geographic : 1972 Sep
The beginning of a water shortage. Not all phases of a water shortage wear the familiar face of parched, sun bleached land. One phase looks like a flood. Because too much water and too little water are really different sides of the same problem: Poor water management. In droughts, there's no reserve water available until it rains again. When the heavy rains do come, there are no ways to capture and control them. Good water management includes saving in times of plenty for use in times of need. As our nation grows, as our world grows, our water needs will also grow. Water for new communities, industry, recreation and agriculture. Yet all the water we have today is all the water we will ever get. That's why it's so important to get every drop of use out of every drop of water. For help in getting your community started on a water management program, talk to your local Caterpillar Dealer. Or write: Caterpillar Tractor Co., 100 N. E. Adams Street, Peoria, Illinois 61602 for the booklet "It's Time We Face America's Water Crisis." It won't be an easy job to tackle. But it can be done. Because it must. We can make the world a better place to live in. Caterpillarmachines will help. Caterpillar,CATERPILLAR Caterpillar Cat and ® are Trademarks of CaterpillarTractor Co.