National Geographic : 1972 Nov
yi~i6 4~6~ Amid all the talk about luxury cars, one simple fact stands out. Cadillac commands the greatest owner loyalty of any American-built car. Figures continuously show that the percentage of repeat Cadillac owners is among the highest in the automobile industry. }W The real question is: Why? Why do the overwhelming majority of Cadillac owners return to Cadillac when they are ready to buy another car? Cadillac owners themselves give many reasons. Riding comfort. Resale value (traditionally the highest of any car built in the land). Dependability. Handling ease. Quality of workmanship. Performance. Durability. Styling. But it all seems to add up to one thing owner satisfaction. In the car. And in the men who sell and service the car. If you don't feel this kind of loyalty toward the car you are presently driving, maybe it's time you visited your authorized Cadillac dealer. Maybe it's time for you to drive a Cadillac. O|l SOMETHING ELSE THE FIGURES SHOW. One out of every two highway fatalities MARKOFEXCELLENCEinvolves the drinking driver. One out of every two. Please, if you drink, S3 don't drive. Thank you. Cadillac Motor Car Division. /;1 * /l.