National Geographic : 1972 Nov
You've seen ads and commercials for color tele vison. The pictures they show on the sets are very im prssive. Rainbow-colored parrots. Dazzling drum majorettes. Bronzed giants on water skis. You've also seen the disclaimers. The small legal tye that says "Simulated TV Picture" or "Closed Cir cit Transmission." Meaning that what you see cannot quite be the rea thing. Because in the case of an actual picture onaset ia commercial, that picture can only be as good as teset you're watching it on. (Of course, if you're itching on black and white, you can't judge color anway.) And in the case of a magazine ad, it's obviously possible to get a faithful reproduction of an actual revision picture on a printed page. At GTE Sylvania we're particularly concerned abut this. Possibly because GTE Sylvania has now come up wih ChroMatrixT"-its newest, most advanced picture tube.. )8.. By its fineline balance of brightness and contrast, teChroMatrix tube produces a picture that's about close to real life as you can get. But you can't see how close this really is by look inatan "idealized" picture in an ad. Or by what you may see in a television commercial. Then, how do you judge? The truth-and this goes for any color set-is that teonly way to judge picture quality sensibly is to see teactual picture on the actual set (or sets) you're in teested in. We suggest you go to a dealer and see the same pture on 3 or 4 different sets, including Sylvania. Copare color, detail, ease of tuning. Any other way is at best a waste of time. And at wost, a terrible way to buy a color television set. A part of General Telephone & Electronic .