National Geographic : 1972 Dec
The 1973 Olds Ninety-Eight Regency Henredon Furniture's Director of Design, Kenneth R.Volz, says it provides the most luxurious comfort he's ever found in a car seat. Maybe you'll agree. Maybe you won't. But if you're planning to spend $5,000 or more to get a comfortable car, shouldn't you come in, sit down, and see for yourself? "Comfort is my business, and to me, comfort is the ultimate luxury in a car of this type. The Ninety-Eight Regency is the first one I've experienced that really gives you the comfort of fine furniture, with the support you need in an automobile seat," comments Kenneth R. Volz, Henredon's design chief, after an extensive personal trial. "The unique loose-cushion effect is the secret. It provides tactile softness plus the flexibility to adapt to almost any body size and shape. You've come up with a distinct im provement in luxury cars." Oldsmobile puts a lot of thought into every detail of the Ninety-Eight Regency from the seats inside to the new hydraulic front bumper system. Because Oldsmobile feels that a car priced $5000 or more should be superior to an ordinary car, right down to the last detail. There are some other cars that can be considered in Ninety-Eight's class. And most are more expensive. But we don't think they're any more car. Oldsmobile. Always a step ahead. 1973 Oldsmobile Ninety-Eight. Drive it and draw your own conclusion.