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National Geographic : 1973 Mar
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If Colgate is just a kid's cavity fighter, how come Jesse Owens won't brush with anything else? His greatest victory took place 37 years ago. But Jesse Owens has never been far from the public " spotlight. Today his work people-young and old-all over the world. That's why Jesse is a Colgate man. Always has been. "Itsure makes you feel better about your breath," Jesse exclaims. Clinical test results show Colgate freshens breath as long as a leading mouthwash. Even the taste is fresh and clean. Only your dentist can give teeth a better fluoride treatment than Colgate with MFP. But a great cavity fighter can be a powerful breath freshener, too. Ask Jesse Owens. He wouldn't think of brushing with anything else. Colate with MFP..the _ __ breath-freshening cavity fighter. 1973, Colgate-Palmolive Company
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