National Geographic : 1973 Apr
*Suggested list price. Details on camera comparison available from Polaroid Corp. Cambridge, Mass. 02139. The best minute of the day. Look who just found out how soft Grandma is and won't let go. The kind of moment memories are made of. A moment you can bring back while the magic is still in the air with the 60-second pictures you get with this camera. Our Square Shooter 2. This Polaroid Land camera is only $24.95* and it is equipped like cameras costing $20 more. An electric eye and electronic shutter set your exposures automatically, even for flash. The built-in flash takes inexpensive flashcubes, and even tells you when all 4 flashes are used. You use Polaroid's face in-the-square viewfinder. Just fit the little square to the subject's face. It gives you the best distance for most shots, the best distance for flash. You also get Polaroid's sharp 3-element focusing lens. Unlike inexpensive "fixed focus" lenses, it focuses from 3/2 feet to infinity. And Polaroid's snap-in film packs. This is our square film. Strictly color - and it gives you the least expensive one-minute color pictures you can take. 60 seconds. $24.95. The best minute of the day.