National Geographic : 1973 Aug
Photography explained... Imagine a scene, almost any scene. Two people are taking pictures of it. The same subject, the same things happening, the same light. Yet one of those people comes away with a photograph-something worthy of a frame and a place on a wall. The other, a snapshot. An ordinary picture destined to gather dust in a drawer. The difference can be as subtle as a little extra care in composition. Or the patience to wait for someone to stand in just the right spot. Or for the sun to move lower on the horizon. The difference can also be the cam era. With a simple camera, you can't always get as close as you'd like. You can't shoot in the dim but fascinating light that comes after a sunset. You can't capture the whole of a small room. You can't fill the viewfinder with a distant and unreachable scene. But with the Nikkormat FTN, you can. You can do all these things, and just about anything else within the realm of photographic possibility. Yet, the Nikkormat is amazingly simple to use. A superbly accurate through-the-lens meter system lets you concentrate on the scene and forget about the camera. What's more, the Nikkormat is part of the most complete and most respected system in all of 35mm pho tography. The Nikon System. Over 40 of the world's finest lenses and a bound less selection of accessories. As you become more involved in photography, as your needs and requirements grow, the Nikkormat grows with you, as fast and as far as you want to go. And the Nikon School of Photog raphy can help. It will be in your area soon. See your dealer, or write Dept. N, Nikon Inc., Garden City, N.Y . 11530. Subsid. of Ehrenreich Photo-Optical Industries, Inc. [120 (In Canada: Anglo photo Ltd., P.Q .) Nikkormat The beginning of your involvement.