National Geographic : 1973 Nov
these cars walked crashes. airbags. Source: Photo courtesy of KTTV. Los Aneeles. 20 mph head-on collision. Injury: none. Lap belt: in use. deadline was called off. Now 1976 is the target year. So the debate continues over what kind of passive restraint system should be used in cars sold to the public. (A debate that's failed to produce any system as effective as air bags.) We believe after years of air bag laboratory tests and over 35 million miles of successful on-road testing, the time for debate is over. Today air bags are technologically ready to be installed in production-line cars. One car manufacturer, General Motors, has announced plans to offer air bags as an option on some 50,000 1974 cars Cadillacs, Buicks and Oldsmobiles. We hope other companies will follow their example. There's little doubt that some of the people in the crashes shown here would have been badly injured or killed if they'd been driving cars without air bags. A look at these photo graphs makes that clear. Each year thousands of people are killed in automobiles. Well over a million more are seriously injured, many maimed for life. How many lives might be saved, how many injuries prevented, if air bags were available to every new car buyer? The air bag is ready for America now. And America, Allstate believes, is ready for the air bag. For details on the air bag and its record of performance, write to Director of Automotive Engineering, Allstate Insurance Company, Northbrook, Illinois 60062. AIIstate When will yours?