National Geographic : 1974 Feb
Now thatyou can bu a car with airbags, y save two things: Your life. At last the air bag is here. General Motors now makes it available to you. And we at Allstate are delighted. What General Motors is doing. General Motors is offering air bags as an option on 50,000 1974 cars-Cadillacs, Buicks, and Oldsmobiles, in place of the currently mandatory seatbelt-ignition interlock system. Allstate commends GM's action, and hopes other car manufacturers will move to follow GM's example. What Allstate is doing. oU can We've been urging and sup porting the development of an automatic passive-restraint system like the air bag for years. Because we believe that a system like the air bag will do a great deal to save lives. Prevent serious injuries. And help hold the line on your insurance costs. And we make the following offer. Allstate will provide a 30% discount on the medical coverage portion of the auto insurance fnr rnra fnrtnrv-pnuinp d nith air hbas. A What the air bag has been doing. There have been 15 real-life crashes of air bag-equipped cars, and the air bag has never A llstate,. . n " [ailed to in/late. Over 50,000,000 over Allstate auto insuran e. the-road miles have been logged with air bag-equipped cars. In every frontal type crash at a speed high enough to cause serious injury, the air bag worked perfectly. Only once, in all this driving, has the air bag inflated inadvertently. (In that instance, the car was brought to a safe stop easily and without incident.) All this leads to a single conclusion: Air bags are the only road-tested and injury criteria-tested passive-restraint system avail able today. (Lap belts are optional equipment in the 50,000 GM air bag-equipped cars.) The air bag. It could save your life. It will save you money. At Allstate. How the air bag works: Automatically inflates protects . . and then in a split second .... deflates. Allstate Working to hold your insurance costs down. This car was equipped with an air bag. Collision speed: 68 MPH into a parked car. Driver walked away with minor injuries. The airbag and the Allstate airbag discount. Available on'74 Oldsmobiles, Buicks, and Cadillacs. Air bag discount available in most states.