National Geographic : 1974 May
Polaroid's SX-70: Less than 2 seconds after you take your picture, it's developing in your hand. From the very beginning, your SX-70 picture is hard, dry, shiny and flat. There's nothing to time, nothing to peel, nothing to throw away. As the image blooms before your eyes, you realize that this will be a color picture such as you have never seen before. Even after you have a beautiful picture, it keeps getting better. Minutes later, you're looking at a fin ished photograph of dazzling beauty. The Polaroid®SX-70 Land camera: It can reveal the world to you as you have never seen it before. Watch ithappen.