National Geographic : 1974 Jun
Honeywell Pentax ESII -- a camera for the busy, demanding man on the move. You've always admired the work of good pho tographers. But you've been too busy to invest the time necessary to mas ter complex cameras, lenses and lights the complicated tools you knew would have to become second nature to you before you could hope to achieve truly outstanding photographs. Well, this is simply no longer true. Because now, with our 35mm Honeywell Pentax ESII, there are no complicated dials for you to master. No difficult readings to take. And no needles to match. Instead, the ESII has a built-in meter and an electronic shutter that take care of these calculations for you. And assure you of pleas ing exposures, even if lighting conditions change rapidly or your subject moves. Which means you can forget about the mechanics and spend your time concentrating on cre ativity and composition. With the ESII camera, all you have to do is focus and shoot. Period. It does all the rest. And gives you just the exposure you need. Or if you wish to control your own exposure, you can take the ESII off auto matic and choose from among six shutter speeds, B to 1/1000 seconds. The Pentax ESII is no glorified automatic snapshot camera, either. It's an incredibly sophisticated machine with precision-tooled parts nestled in a body that weighs just two pounds, one ounce. It comes with an optically superb 50mm f/1.4 lens and can be used with any of our 23 other flare-taming Super-Multi-Coated-Taku mars from extreme wide-angle to telephoto. If you're too busy to learn photography but too demanding to settle for less than out standing results, see your Honeywell Photo dealer for a demonstration of the Pentax ESII or write us for FREE literature: Honeywell Photographic, Dept. 101-462, P.O. Box 22083, Denver, Colorado 80222. In Canada, McQueen Sales Ltd., a subsid iary of Honeywell. Honeywell Pentax in the U.S. and Mexico. Asahi Pentax elsewhere.