National Geographic : 1974 Oct
he people who service The people who color TV say Zenith needs own Zenith overwhelmingly fewest repairs. choose Zenith again. For the third straight year, a leading re- Again this year, anationwide survey asked search organization asked TV service color TV owners if they'd buy the same technicians from coast uetn:Qsto: brand today. Because to coastwhich color TV Qsion usinn general, of the ityouwere buying nobody knows more needs fewest repairs. brands yo are fa. another color v to- about TV quality ta miltar with, which day, would you buy ta Again, Zenith was onewouldyousay thesamebrandyou someone who's lived name mot ofen. requires the fewest bought before? naeeototn pairs? Answers: with his set, year in and Zenith was also named Answers: Zenith .. 82% year out. as the color TV with the Zenith... 34% Brand A 70 When the results were Brn 5 rn .. 610best picture, and as the Brand B.. 11% Bran .. 6% in Zenithhadwonagain. Brn .... % BadE..6%one more service tech- BrandO .. 4% Brand C.. 5 nicians would buy fur BreE 3 BadH 51%A t Brands 10% Brand G 49% Tir iBthemselves today About Equal 16 Brand J 4 NoteAnswers total over tO0%duetomullpieresponsesSO ISTE The Gainseoro~ugs,mdel Fd 4iEaSimulFatedTV picture U MThe quality goes in before the name goes on. ODnceam theexepc For details of the owners' and service technicians' surveys, write to Zenith Radio Corp., 1900 N.Austin Ave., Chicago, IL60639.