National Geographic : 1974 Dec
Nikkormat EL.Because great pictures won't always wait to be taken. So many of the things we'd love to photograph are always in motion. Some quickly, some with easy grace. So often there's a perfect moment.. .one that really makes a great photograph. How many have you missed? Because your camera was too complicated? Or too simple? What you need is a fine quality high performance camera which is as simple to operate as a snapshooter. The Nikkormat EL is such a camera. And because it has fully automatic exposure control... all you have to do is focus and shoot. That's all that's required for perfectly exposed photos. If your interest in photography grows, as well it may when you see the fantastic photos you will get, you ' may want additional lenses or other accessories. If so, the Nikon System is there, waiting for you. It's the finest and most complete selection of lenses and accessories in all of 35mm . photography. Nikon will even help speed up your photographic development. The Nikon School, a 101V2-hour short course B|B which travels all over the country, will be in your area sometime soon. Your Nikon dealer has the details, or write for Folio 28, Nikon, Inc., Garden City, N.Y. 11530. Subsidiary of Ehrenreich Photo-Optical Industries, Inc. Bi (In Canada: Anglophoto Ltd., P.Q.) it OI ia .