National Geographic : 1975 Nov
But which The luxury model with all the features? Orthe one at about 1/the price? Choose the SX-70 on the far left, and you've bought yourself the world's most extraordinary camera in its most elegant form, with a brushed chrome finish and a luxurious wrap of genuine leather. This is the original SX-70, the camera that changed forever the way pictures are taken and developed. All the history-making SX-70 features are incor porated in this deluxe model. The pictures are ejected instantly and develop them selves. You watch them come to life in minutes The SX-70 photograph on the farleft was taken by the deluxe model. Thephotograph on the rightwas taken by the Model 3. Note the vibrant colors, the richnessof detail in both. before your eyes. The camera has a reflex viewing system, so when you look through the viewfinder, you're actually looking through the lens at a big, bright, clear image. It focuses from infinity down to 10.4 inches (closer than almost any other camera will let you get without a special lens). It lets you take rapid-fire shots, one every 1.5 seconds. It folds flat, to slip into your pocket. And it accepts all the optional SX-70 attachments. Choose the camera on the right, and you've saved yourself about half the cost of the original. What do you give up? Instead of chrome, the Model 3 has a black plastic finish. The wrap looks like genuine leather, but it isn't. This model has a different viewing system. Instead of focusing through the lens, you estimate the distance and set it. It accepts some of the attachments, but not all of them. But the Model 3 performs brilliantly, delivering beautiful SX-70 pictures that develop as you watch. Whichever you choose (and your dealer offers an in-between model, too) you'll discover what millions of SX-70 Land camera owners already know: this is what picture-taking should have been all along. Polaroid *Comparison based on suggested list prices of the Model 3 and the original Model. ©1975 Polaroid Corporation. Polaroid ®SX-70!"