National Geographic : 1976 Oct
LAUGH atth COLD! It's 100 outside... Even getting colder. So you bundle up in layers and layers of heavy clothes. First with long underwear... then bulky, restrictive thermalwear on top. Oh, you were warm, all right. Like in a Turkish bath. Because you began to perspire from all your activity. And perspiring in that mountain of clothes is like perspiring in a plastic bag! The perspiration is locked in. So there you are. Wet and miserable. But now, at last, Damart has solved the problem. Because Damart invented underwear that keeps you warm, dry and comfortable no matter how cold it is or how long you stay out. Underwear that's soft and light so you can move easily. Underwear that lets the per spiration evaporate through so you always stay warm and dry next to your skin. Damart does this with a new miracle fabric Thermolactyl. It not only retains and reflects your natural body warmth it's knitted to let per spirationout! No other underwear does this! Damart Thermolactyl is so comfortable that the Mount Everest climbing expedition wears it. So does the Glencoe mountain rescue team and the entire Chicago Bears Football Club. Our free color catalog tells the full Damart Thermolactyl story and displays the whole Damart line for men and women. Send for your FREE copy now! SEND NO MONEY... Send for your Free Catalog. Com plete selection of styles and sizes. No obligation. Do it now! TALL SIZES NOW AVAILABLE %amarl Thermawear, Inc. WHEN IN THE BOSTON AREA, VISIT OUR PORTSMOUTH, N.H. STORE. (603) 431-4700 There is no warmer underwear made!