National Geographic : 1977 Jun
The tremendous acceptance of the 1977 Cadillac and what itcould mean to you. Figures show the 1977 Cadillac is far and away the most successful new car in Cadillac history. The question is: Why? Why have so many Americans chosen to own what we proudly call the next generation of the luxury car ... Coupe deVille, Sedan deVille and Fleetwood Brougham? Here are some of the reasons: All the luxury and then some. It's every inch a Cadillac. With all the luxury, security and elegance you expect. And more. More efficient use of space than in 1976... more convenience .. more maneuverability in city traffic. It's a lively generation of luxury. Agile. With pickup-responsive performance that could surprise you. Advanced engineering. We used many Seville design concepts -taking advantage of some of the world's foremost automotive technology. Added protection for your investment. Including extensive use of such corrosion-fighting materials as Zincrometal® panels and bimetal (stainless steel on aluminum) moldings. Cadillac service. Your Cadillac dealer is equipped and committed to treating you like a Cadillac owner. The bottom line. Intwo of the most meaningful measurements of a car-resale value and repeat ownership-Cadillac consistently leads all U.S. luxury car makes. But to fully understand its acceptance, you have to drive a 1977 Cadillac. Your Cadillac dealer would be delighted to arrange it. 6 AJZ m Leave itto Cadillac to lead the way.