National Geographic : 1977 Oct
NATIONAL GEOGRAPHIC To become less dependent on foreign oil, we need more than American oil. We need American energy. For more than 75 years, the name Cadillac has stood for excellence. Calling something "the Cadillac of its field" is one of the finest compliments you can pay a product. Through the years ... in each generation ... there has been a Cadillac right for its day. And now there is a new breed of Cadillac . .. superbly luxurious, yet engineered for the changing world of today.Announcing ... 0 //S In the last few years, America's dependence on oil from other countries has increased to more than 40 per cent, and is still growing. One way to reduce that depend ence is to conserve energy-to use it more wisely and efficiently. And while companies such as Conoco continue to search for more domestic petroleum, it's imperative that we also develop other kinds of energy. For example, there's enough coal and uranium in the U.S. to meet our energy needs until solar power and other fuels of the future can begin to play a significant role. We think it's a good thing that Conoco has the skilled people and the financial strength to go beyond petroleum-into coal, uranium and newer forms of energy. That's the best way to reduce our dependence on foreign oil. (Doing monoco) Doing more with energy. Behind the great name... To learn more about what we're doing with energy, write Dept. D, Continental Oil Company, Stamford, Conn. 06904.