National Geographic : 1978 May
*I] INTRODUCING THE BMW 733i. In the sedate and somewhat stuffy world of the very expensive lux ury sedan the BMW 733i is indeed rare. While most of the world's auto makers are apparently quite content to produce solidly engineered, elegantly appointed, carefully crafted carriages for the gentry, we at the Bavarian Motor Works are not so easily satisfied. Racing engineers by nature and by profession, it has long been our con tention that, while the pursuit of luxury is no vice, extraordinary performance is the only thing that makes an expensive car worth the money. So, while the BMW 733i pro vides all the creature comforts one could sanely require of an automobile supple leather, full-power accessories, etc. - it provides a driving experience so unusual, so exhilarating it will spoil you for any other car. A GAIN IN SIZE WITH NO SACRIFICE IN PERFORMANCE. The genius of the BMW 733i lies not in the fact that it is-by European standards-large and luxurious. The technical feat involved here isthat the engineers at BMW have man aged to incorporate the aforementioned qualities into a car that retains the per formance characteristics of a BMW Under the hood of the 733i is the same basic engine that powers the BMW race cars. A 3.3 -liter, electroni cally fuel-injected masterpiece of engineering that the editors of Road & Track magazine unequivocally call, "...the most refined in-line six in the world."' Its four speed manual transmis sion (automatic is available) slips pre cisely into each gear. Its acceleration comes up smoothly, with the turbine like whine peculiar to BMW Its suspension system-indepen dent on all four wheels, with a new and patented "double-pivot" front geome try-is astonishingly quick and clean through the corners. And, rather than reduce or distort driver "road feel" as do the steering systems found in many of today's passive luxury sedans -the suspension system of the BMW 733i is designed to provide the driver, through the steering wheel, with instant, precise information at all times, under all conditions. THE INTEGRATION OF MAN AND MACHINE. While the interior of the conven tional luxury sedan is deliberately planned to isolate the driver from the world outside, the road beneath and the mechanical functionings of the car, the interior of the BMW 733i is biome chanically engineered to literally include the driver as one of the functioning parts of the car. The driver's seat is adjustable for both seat angle and height. All instruments and controls are strategically positioned to help avoid even a split-second loss of concentration. Pedal direction and pedal pres sure have been carefully balanced to reduce fatigue and facilitate effortless gear changing. So successfully is this integration of man and machine accomplished that, when you drive the BMW 733i for the first time, you will experience an almost total oneness with the car. As the editors of Motor Trend magazine once observed, "The reac tion to a BMW is always the same. The first time driver takes the wheel and after a few minutes no other automo bile will ever be the same again." If the thought of owning such a car intrigues you, call us anytime, toll free, at 800-243-6000 (Conn. 1-800-882-6500) and we'll arrange a thor ough test drive for you at your nearest BMW dealer. THE ULTIMATE DRIVING MACHINE. Bavarian Motor Works, Munich, Germany © 1978 BMW of North America, Inc.