National Geographic : 1978 Jun
designed around a shopping bag. It's true. We had supermarket shopping bags flown to our factory when we designed the Honda Civic® Hatchbacks. Measuring the bags helped us determine the size of the rear cargo area. This may seem like a lot of fuss over a small detail. But at Honda we do everything that way. For all its simplicity, the Honda Civic has been planned with meticulous care. So you see? It's not by accident that four full-sized shopping bags fit inside our hatch. Of course, four also happens to be the number of full-sized people that fit inside our Civic's passenger compartment. And if we went to all that trouble to make a shopping bag comfortable, just imagine what we must have done to make you comfortable. We make it simple. S1978 American Honda Motor Co., Inc.