National Geographic : 1979 Nov
Recycling. The more you look at it the better it looks. Everybody benefits. In the last seven years thousands of civic groups and individual collectors have earned over $180 million through recycling. The public profits from a cleaner environment. And Alcoa " gets to put the used metal back to work. It helps municipalities. Recycling this aluminum helps relieve overburdened landfill facilities. And it generates extra revenue. Aluminum is the most valuable material found in quantity in municipal waste recovery systems. It's growing. More and more Americans are collect ing used aluminum cans. Last year alone over seven billion cans were turned in for recycling. That's almost six times as many cans as'were collected in 1972. *Alcoa estimate It creates jobs. The recycling industry is growing fast. Since 1970, it has added an estimated 15,000 new jobs to the economy. Jobs that involve buying, processing, transporting and remelting used cans into new metal. It conserves energy. Recycling saves 95 percent of the energy needed to make new aluminum from ore. In 1978, recycling also helped Alcoa reduce its consumption of coal and bauxite-both valuable natural resources. We can't wait for tomorrow. For additional information about this exciting new industry that saves more and more energy as it grows, write Aluminum Company of America,359L Alcoa Building, Pittsburgh, PA 15219.