National Geographic : 1979 Dec
Lightweight aluminum saves energy in transportation. Alcoa's TV commercial shows you how. If you've ever wondered how something so big got off the ground, part of the answer is aluminum. Aluminum is important to most forms of transportation. Because taking the weight off planes, trucks... Aluminum in transportation. It's a better way to get there-today. Aluminum's high strength and light weight made modern aviation possible. and now cars, saves fuel. We can't wait for tomorrow. For more information write Alcoa, 359-M Alcoa Building, Pittsburgh, PA 15219.